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Vegas by Design

Copywriting portfolio sample from Luke Dalton, Vegas by Design Luxor landing page
Copywriting portfolio sample from Luke Dalton, Vegas by Design Luxor landing page

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Copywriting portfolio sample from Luke Dalton, Vegas by Design Luxor landing page text
Copywriting portfolio sample from Luke Dalton, Vegas by Design Luxor landing page text

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Copywriting portfolio sample from Luke Dalton, Vegas by Design Venetian landing page text
Copywriting portfolio sample from Luke Dalton, Vegas by Design Venetian landing page text

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Copywriting portfolio sample from Luke Dalton, Vegas by Design Luxor landing page
Copywriting portfolio sample from Luke Dalton, Vegas by Design Luxor landing page

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Client: Vegas by Design

 

Industry: Hotels and holidays

 

Target Audience: Adults from 20 to 40+ visiting Las Vegas, with a mind to experience the full grandeur of the Vegas strip for themselves.

 

Project: B2C 4x landing pages

Challenge: Each landing page needed to deliver a taste of a unique casino/hotel, while also remaining true to the VbD brand’s own voice. The primary goal was to get visitors to submit an enquiry form containing their contact information and desired travel date.

Solution: My strategy for each landing page was to paint a picture of the opulence visitors would enjoy should they choose this hotel/casino. I chose words to draw readers in, boosted credibility with relevant celebrity name-drops, and used storytelling language designed to evoke the imagination and have the audience feel they’d be in the presence of greatness. All this, playing to the benefit of unfiltered indulgence and a release from mundanity.