Portfolio

Body Works Clinic
(Management,  - 
Editing - SEO)

Content management, editing and SEO portfolio sample from Luke Dalton, Body Works Clinic blog sample
Content management, editing and SEO portfolio sample from Luke Dalton, Body Works Clinic blog sample

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Content management, editing and SEO portfolio sample from Luke Dalton, Body Works Clinic blog sample
Content management, editing and SEO portfolio sample from Luke Dalton, Body Works Clinic blog sample

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Content management, editing and SEO portfolio sample from Luke Dalton, Body Works Clinic blog sample
Content management, editing and SEO portfolio sample from Luke Dalton, Body Works Clinic blog sample

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Content management, editing and SEO portfolio sample from Luke Dalton, Body Works Clinic blog sample
Content management, editing and SEO portfolio sample from Luke Dalton, Body Works Clinic blog sample

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1/4

Client: Body Works Clinic

 

Industry: Aesthetic Dermatology, Beauty

 

Target Audience: Adults from 20+ looking for information, entertainment, and/or advice on staying fit and healthy

Details: Since January 2021, it has been my sole responsibility to plan, commission, edit, schedule, and manage 4x blogs per month for the Body Works Clinic website. This was a brand new blog, with no previous instalments. Goals include informing, entertaining, and educating the target audience, while also increasing the site's organic traffic, search visibility, and content engagement stats.

Key Achievements: Site traffic and search visibility have been steadily increasing throughout 2021, however, as the site is less than 1 year old, SEO success statistics are limited.

 

Body Works Clinic
(Content Writing)

Content writing portfolio sample from Luke Dalton, Body Works Clinic blog samples
Content writing portfolio sample from Luke Dalton, Body Works Clinic blog samples

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Content writing portfolio sample from Luke Dalton, Body Works Clinic blog samples
Content writing portfolio sample from Luke Dalton, Body Works Clinic blog samples

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Content writing portfolio sample from Luke Dalton, Body Works Clinic blog samples
Content writing portfolio sample from Luke Dalton, Body Works Clinic blog samples

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Content writing portfolio sample from Luke Dalton, Body Works Clinic blog samples
Content writing portfolio sample from Luke Dalton, Body Works Clinic blog samples

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1/4

Client: Body Works Clinic

 

Industry: Aesthetic Dermatology, Beauty

 

Target Audience: Adults from 20+ looking for information, entertainment, and/or advice on staying fit and healthy

Details: Though the bulk of my work with this client's blog is from an editorial and management perspective, I put pen to paper for this piece to help cover a gap while changing writers. I scoped the piece out based on a conversation I'd had with my cousin (a personal trainer), using language to fit the professional-but-approachable tone of voice, and engage the target audience with informative, valuable information.