Portfolio

Cambridge Laser Clinic
(Management,  - 
Editing - SEO)

Content management, editing and SEO portfolio sample from Luke Dalton, Cambridge Laser Clinic blog s
Content management, editing and SEO portfolio sample from Luke Dalton, Cambridge Laser Clinic blog s

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Content management, editing and SEO portfolio sample from Luke Dalton, Cambridge Laser Clinic blog s
Content management, editing and SEO portfolio sample from Luke Dalton, Cambridge Laser Clinic blog s

press to zoom
Content management, editing and SEO portfolio sample from Luke Dalton, Cambridge Laser Clinic blog s
Content management, editing and SEO portfolio sample from Luke Dalton, Cambridge Laser Clinic blog s

press to zoom
Content management, editing and SEO portfolio sample from Luke Dalton, Cambridge Laser Clinic blog s
Content management, editing and SEO portfolio sample from Luke Dalton, Cambridge Laser Clinic blog s

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1/5

Client: Cambridge Laser Clinic

 

Industry: Aesthetic Dermatology, Beauty

 

Target Audience: Adults from 20+ looking for information, entertainment, and/or advice on skincare and skin/beauty/medically aesthetic treatments

Details: Since January 2021, it has been my sole responsibility to plan, commission, edit, schedule, and manage 4x blogs per month for the Cambridge Laser Clinic website. This blog had intermittent previous posts dating back to October 2019, with no clear structure or management before my involvement. Goals include informing, entertaining, and educating the target audience, while also increasing the site's organic traffic, search visibility, and content engagement stats.

Key Achievements: The following stats were extracted from Search Console, based on July 2020 - November 2021 data range (this includes 2020 lockdown data).

 

The blog posts I've managed and optimised have...

  • Helped increase organic traffic to the website by 74.23%+

  • Helped increase the site's search visibility by 62.7%+

  • Featured consistently among the site's monthly top 10 organic traffic drivers site-wide

  • Featured consistently in the site's top-performing blog posts for organic traffic, SERP, and total search queries

  • Topped the website's list of highest-performing blogs for organic traffic

  • Earned more organic traffic than most of the main site pages

Across 2021 (Jan-Nov), the top-performing blog post has...

  • Become the highest organic traffic driver to the website (after the homepage)

  • Earned over 3.5k clicks and over 181k impressions

  • Earned an average CTR of 1.9%, and average SERP of 29

  • Received clicks and impressions from over 1000 keywords

  • Attracted an average of 338.4 clicks per month

 

Cambridge Laser Clinic
(Content Writing)

Content writing portfolio sample from Luke Dalton, Cambridge Laser Clinic blog samples
Content writing portfolio sample from Luke Dalton, Cambridge Laser Clinic blog samples

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Content writing portfolio sample from Luke Dalton, Cambridge Laser Clinic blog samples
Content writing portfolio sample from Luke Dalton, Cambridge Laser Clinic blog samples

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Content writing portfolio sample from Luke Dalton, Cambridge Laser Clinic blog samples
Content writing portfolio sample from Luke Dalton, Cambridge Laser Clinic blog samples

press to zoom
1/2

Client: Cambridge Laser Clinic

 

Industry: Aesthetic Dermatology, Beauty

 

Target Audience: Adults from 20+ looking for information, entertainment, and/or advice on skincare and skin/beauty/medically aesthetic treatments

Details: Some of my earliest professional content writing work, I contributed to these blogs based on strict direction from the client - topics and content length as decided by them.

Key Achievements: One of my blog posts (published June 2020) remains the best performing post in the entire blog. YTD (Jan-Nov 2021), it has...

 

  • Become the highest organic traffic driver to the website (after the homepage), and the highest organic traffic-driving blog

  • Earned over 3.5k clicks and over 181k impressions

  • Earned an average CTR of 1.9%, and average SERP of 29

  • Received clicks and impressions from over 1000 keywords

  • Attracted an average of 338.4 clicks per month